Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

Lays_logoLay’s Is Launching an Urban Picnic, Brought to You by Uber (AdAge)
A promotion that PepsiCo’s Lay’s brand is launching Friday in New York City in partnership with Uber could hold some clues about how marketers will adopt sampling to the digital age.

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud (Street Fight)
Reports suggest that more than half of the the available mobile inventory which includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web.

Google Buys Jetpac To Give Context To Visual Searches (TechCrunch)
Google just acquired the team behind Jetpac, an app that utilizes public Instagram data to determine things like the happiest or drunkest city. Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, “Jetpac City Guides.”

Amazon’s Square-Like Payment System Could Be Data Goldmine (AdAge)
The ecommerce giant stands to gain a lot of additional data representing what people buy in the real world if its free Local Register payment app takes off. Such information could be used by Amazon to enhance profiles of people who buy on Amazon or give brand advertisers information that helps them understand what people buy in stores.

7 Strategies for Better Text Message Marketing (Street Fight)
Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns.

The Internet’s Original Sin (Atlantic)
Ethan Zuckerman: After 20 years in to the ad-supported web, we can see that our current model is bad, broken, and corrosive. It’s time to start paying for privacy, to support services we love, and to abandon those that are free, but sell us—the users and our attention—as the product.

Online Ad Firms Fight Losses as Revenues Rise (Wall Street Journal)
Marketers are spending more money on Internet advertising than ever before. But so far, that isn’t trickling down to the bottom lines of most of the young publicly traded online ad firms whose stock prices have tumbled in recent months. (Subscription required)

Three Trends That Will Make A Difference In Mobile Payments (TechCrunch)
Alberto Jimenez: Those with a history in the mobile payments industry know that it has been a slow (and mostly disappointing) journey. But now, reflecting on the current ecosystem forces at play, I believe we find ourselves surrounded by a set of market trends that can finally give mobile payments a viable path to scale.

Festival Could Blanket Downtown SF With Sensors (Recode)
The Market Street Prototype Festival will blanket the city’s downtown with 50 community-oriented installations over three days next April. Each project’s success will be measured with sophisticated sensors that track how many participants come by and for how long.

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