News and Analysis
Cheetah Digital Acquires Stellar Loyalty
The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.
Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era
TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…
Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration
Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.
Commentary
How Hyperlocal Publishers Can Leverage Native Ads
Depending on your perspective, so-called “native advertising” is either a bold new frontier or the re-naming of a tried and true form of advertising — the advertorial. But either way, it is a tool that should be in the kit of every hyperlocal publisher because native ads can deliver content from the native (local) perspective that hyperlocals share with their readers…
When Big Platforms Go Local
Though Amazon’s plan to have drone delivery by the end of the decade may seem far-fetched, it speaks vividly to the notion that large online platforms are working hard to localize their inventories, and even to redefine what “local” means…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
Latest Posts
Wooing Restuarants, Retail Software Startup LightSpeed Buys POSIOS
Point-of-sale startup Lightspeed said Wednesday it has purchased a belgian competitor, POSIOS, to help the firm enter the food service vertical and expand internationally. The deal underscores the potential for consolidation within a small business software segment that has seen an intense influx of capital and redrawing of product lines…
Street Fight Daily: Apple Opens Listings, Yelp Adds Hotel Bookings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Apple Launches “Maps Connect,” Self-Service Local Listings Portal (Search Engine Land)… Yelp Leaps Into Hotel Bookings With New Hipmunk Partnership (Skift)… Uber Drivers Across The Country Are Protesting Today — Here’s Why (Business Insider)…
Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’
In the news media’s digitally focused 21st century, newspapers are often dismissed as an “industrial-age” product. But it’s not clear that they’ll become what whale oil was to the 19th century’s petroleum . For a macro-look at how this is playing out at Gannett, we caught up with the media giant’s SVP for News, Kate Marymont…
Making the Case for Ambient Services (Again)
The excitement around ambient services has faded as Highlight and others have failed to gain traction. But in many ways the ambient services that failed in 2011 and 2013 are poised for a comeback. Within the next few years, the technology will be in place to make these long sought-after scenarios a reality…
Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)… Square Testing New Payroll Product as Ambition Grows (Recode)… Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)…
5 Influential Products That Helped Define Local Tech
The local industry has yielded a bevy of popular products. Some have survived while others have faded into the background, but the industry continues to merit the hype. Here we take a look at the five best products in local tech over the past few years…
Six Months After Spin-Off, Gimbal Continues to Grow
It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship…
Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s First Brand Campaign Takes a Foodie Approach (AdWeek)… Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)… Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)…
A Local Social Network That Stays Indoors
New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert…
LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads
On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature