News and Analysis
Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Culture: Pointy’s Collaborative Culture Grows Without Written Values
In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.
Commentary
Are We Giving Google Too Much Information?
While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”
Why Intuition Fails Us in Mobile Advertising
When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…
Latest Posts
How Marketers Can Use Mobile to Shape a Back-to-School Strategy
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile…
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Predicting Amazon’s Secret Plans in Physical Retail (Recode)… On-Demand Beauty Apps Are on the Rise (Wall Street Journal)… Airbnb To Reveal Names Of 124 Hosts To New York’s Attorney General (Fortune)
…
Case Study: QSR Chain Drives Revenue With Hyperlocal Tools
When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”
Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EBay Considering PayPal Spinoff (Reuters)… Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)… Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)…
Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
Street Fight Daily: Thumbtack Raises $100M, Uber Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why TV Remains the Heartbeat of Local Connection