LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Verve Mobile’s programmatic direct platform; JCDecaux’s CitiScape; Denver Beer Company’s Explorer Challenge; VMBeacon brings mannequins to life; Amazon’s Local Register; TD thanks a select few…very well; Cucalu confounds; Yahoo buys it’s 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media.

This Week in Location Based Marketing Episode 195

Recorded: August 17, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

Top stories of the week

(starts at 12:50)

1. Verve Mobile launches programmatic direct platform
2. JCDecaux – CityScape HSBC
3. Denver Beer Company Explorer Challenge
4. VMBeacon in mannequins for UK retail stores
5. Amazon launches Local Register
6. #TDThanksYou
7. Cucalu app
8. Yahoo acquires Zofari
9. Glympse now integrated in Pebble watch
10. Payment at the pump – Gilbarco-Vedder Root teams up with Verifone

Guest: Debbie Landa, CEO and Founder Dealmaker Media (35:15)

Deep-dive Discussions:
1. What is the real reason for Amazon’s Local Register (44:25)
2. Programmatic Marketing (53:00)
3. Are we over the top with thank yous? (60:10)

Resource of the week
Do You Trust Your Loved Ones to Know Where You Are All the Time? (68:30)