News and Analysis
Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…
Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…
Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets
In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.
Commentary
Geo-Intent: Going to Where the Puck Will Be
So what can make a business geo-disruptive? Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination. Let’s call this “geo-intent.” For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on geointent. With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade…
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
How Local Sites Can Win the War on Fake Reviews
This week Edmunds, the auto and car dealer review site, announced that it had settled a lawsuit it had filed against Humankind, a firm accused of submitting fake reviews for a fee to about a dozen review sites on behalf of businesses. Humankind was accused of creating fake user accounts and attempting to submit glowing reviews of their clients’ car dealerships. Here are some methods for to your site or app that will catch a high percentage of fake reviews…
Latest Posts
LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands
On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….
Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Updates Its Algorithm (Yet) Again. (GigaOm)… Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)… The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)…
Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months
New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company’s chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands