News and Analysis
Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..
Commentary
5 Leading Indicators of the Future of Local Search
The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…
The Government Shutdown and the Local Data Economy
For the most part, local search appears to demonstrate with flying colors the benefits of getting things done in the private sector. Not only is it a self-sustaining and profitable industry; it exhibits a drive to innovate that brings ever-improving services to our desktops and handheld devices at a dizzying pace. Imagine if local directories and apps were run by the same bureaucracy that manages the Postal Service, the IRS, and the Census Bureau. We’d probably still be using phone books. Yet at a fundamental level, governmental authorities still act as objective reference points when it comes to information of interest to the public…
Should Hyperlocal Publishers Accept Barter Deals?
Most of the better known hyperlocal sites we contacted told us they didn’t do trade or barter, and they didn’t want to talk about it on the record. In Dallas, hyperlocal pioneer Mike Orren said people don’t talk about it because they don’t want to attract the attention of auditors, or they don’t want competitors to know that they’ll do barter. He agreed, however, that trade is “absolutely viable” for independents…
Latest Posts
Street Fight Daily: eBay Spins Off PayPal, Waze Crowdsources Places
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology]… EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Recode)… With Places (and Your Help), Waze Mapping Gets Smarter On Android And iOS (GigaOm)… Yelp and Tripadvisor Launch Joint Campaign Against Google (Financial Times)…
Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile
Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Street Fight Daily: SK Telecom Buys Shopkick, Facebook Launches Atlas
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SK Telecom Agrees to Acquire Shopkick (Wall Street Journal)… With New Ad Platform, Facebook Opens Gates to Its Vault of User Data (New York Times)… OpenTable CEO on How Its Game Changes Within Priceline (Skift)…
Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…
Will Local Media Consortium Save Lee From Knife’s Edge?
Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues…
5 Local Marketplaces for Housecleaners
Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are […]
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