LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly’s Photopigeon; MoodMedia rolls out presence; Macy’s commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS’ interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index.

This Week in Location Based Marketing Episode 200

Recorded: September 18, 2014

Top stories of the week

(starts at 8:40)

1. Google Outside expands to 175 screens in London
2. The Times ‘Newseum’ exhibition using geo-targeted taxi ads
3. Weve may be dead in favour of Apple Pay
4. Pigeonly’s Photopigeon
5. MoodMedia rolls out Presence in their stores
6. Macy’s goes all in with Shopkick
7. Futur Héritage – Remy Martin
8. Verizon’s Car Share
9. Partnership For A Healthier America – The Drink Up Fountain
10. Urban Airship launches “interactive push notifications” on iOS8

Special Guest
Eli Portnoy of Thinknear brings his Location Score Index results (41:00)

Deep-dive Discussions:
1. Macy’s and Shopkick – what’s the strategy? (45:40)
2. Creating the perfect customer experience to bring world of mouth and destination marketing success (53:50)