Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

fivestarsFiveStars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)
A growing number of startups have created generic loyalty apps with the aim of bringing thousands of small local businesses into rewards programs. Retail rewards program startup FiveStars just landed the biggest reward of them all: $26 million in funding.

Openings and New Hires at YP, Hailo, Google, and LivingSocial (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Advance Visibility, Hearst, Cross-Post, Placed and more.

Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)
The U.S. Postal Service wants to deliver more groceries for and potentially for other retailers. In a filing Tuesday with the Postal Regulatory Commission, the Postal Service said it is hoping to develop “a long-term, scalable solution to enable expansion of customized delivery to additional major metropolitan markets across the nation.” (Subscription required)

Why Marketers Need to Consider Context — Not Just Audience (Street Fight)
In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences.

The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)
Ken Doctor: Digital First Media finally announced the sale of its papers two weeks ago, confirming an earlier report that the company had begun deep cost-cutting with an eye toward profit maximization. Where they go could have a big impact on how the industry will look in the coming years.

Lyft, Uber, Sidecar Get San Francisco Prosecutor Warning (Bloomberg)
Lyft, Uber and Sidecar were warned by San Francisco’s district attorney they would face legal action if the ride-share services don’t change their operations. The county’s district attorneys found they make misleading statements on its website about the background checks of its drivers and improperly calculates shared-ride service fares on an individual-fare basis.

Five Questions to Ask Your Mobile Ad Platform Provider (AdAge)
Mobile advertising poses many challenges when it comes to effective targeting, delivery and measurement, which makes choosing the right ad platform or solution for your advertising campaign difficult. When it comes to selecting the right mobile advertising provider or technology platform for your next campaign, start with these five critical questions.

A Star to Guide You (Economist)
In the time of Yelp and TripAdvisor, the Michelin guide can feel something of an anachronism. To some it is not in keeping with the democracy of the connected age; why listen to a pompous “expert” when you have the wisdom of the masses to tap into? But there is still value in the opinion of a professional who has spent his life judging the world’s finest eateries.

LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy (Street Fight)
On the show: Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly’s Photopigeon; MoodMedia rolls out presence; and the strategy behind Macy’s committing 4000 stores to Shopkick.

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