News and Analysis
Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Commentary
Mobile Local Media: The State of the Union
The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I’ve been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media…
How Hyperlocal Publishers Can Leverage Native Ads
Depending on your perspective, so-called “native advertising” is either a bold new frontier or the re-naming of a tried and true form of advertising — the advertorial. But either way, it is a tool that should be in the kit of every hyperlocal publisher because native ads can deliver content from the native (local) perspective that hyperlocals share with their readers…
Latest Posts
Street Fight Daily: Starbucks’ Delivery Plans, Groupon Eyes Partners in Asia
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Strong Brew: Starbucks Ceo Promises To Compete On Mobile Payments, Reveals On-demand Delivery Plans (Pando)… Groupon Hires Advisers To Find Partners For Asia Businessesn (Bloomberg)… Why Online Retailers Continue To Open Brick-And-Mortar Stores (TechCrunch)…
Suburban Nashville ‘Indie’ Thrives Amid Gannett Revamp at Tennessean
Five years after she co-founded an independent community news site in metro Nashville’s most affluent suburb, Kelly Gilfillan is now running — and growing — her company by herself. Gilfillan tells Street Fight how she competes with a $5.4 billion media corporation as she pursues her “indie” entrepreneurial course…
Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?
Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment…
LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest
On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…
At GrubHub, a Delicate Balance Between Search and Commerce
Next Tuesday, Grubhub’s president Jonathan Zabusky will join us for a fireside chat at Street Fight Summit in New York. We caught up with Zabusky, who served as chief executive at Seamless prior to the merger, to talk about the state of the company and the evolving local commerce opportunity…
6 Tools SMBs Can Use to Push Mobile Ads
By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…
Street Fight Daily: Google Lets SMBs Respond, Mobile Investment Booms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… “Google My Business” App Now Lets Business Owners Respond To Customer Reviews From Their Smartphone (TechCrunch)… Mobile Internet Investment Hits Record $19.2b — Up 232% In Last 12 Months (VentureBeat)… Maker of Apple Pay Competitor Has Already Been Hacked (Recode)…
Holiday Shoppers Will Move Between Online and Offline More Than Ever Before
In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business…
With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics
Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands