Commentary
How Hyperlocal Publishers Can Leverage Native Ads
Depending on your perspective, so-called “native advertising” is either a bold new frontier or the re-naming of a tried and true form of advertising — the advertorial. But either way, it is a tool that should be in the kit of every hyperlocal publisher because native ads can deliver content from the native (local) perspective that hyperlocals share with their readers…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
Latest Posts
The Power of Visual Appeal in Local Search
Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…
In New App Marketplace, Signs of the Square’s Future
The company launched its Square App Marketplace yesterday to allow third-parties to develop applications that integrate directly into its point-of-sale product. The move marks an important step in Square’s evolution as it shifts focus from consumer-facing payments to an arguably much larger business software market…
Street Fight Daily: Etsy’s New Card Reader, Uber Delivers Flu Shots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Etsy Introduces Credit Card Reader to Go Beyond the Web (Recode)… Uber Delivers Flu Shots: How On-Demand Tech Can Actually Do Good (Wired)… Will The Check-in Survive? Foursquare’s Controversial Relaunch, By The Numbers (VentureBeat)…
Paid Placement Helps GrubHub Pad Its Bottom Line
Grubhub posted better-than-expected earnings Thursday sending shares up slightly in early trading. The online ordering company, which hit the public markets earlier this year, saw revenue and profit inch up slightly in a seasonally less active third quarter due in part to the adoption of a new auction-based commision model…
Street Fight Daily: Groupon Knocks Off Yelp, Apple’s Loyalty Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… With Yelp Knockoff, Groupon’s Still Searching for Magic Bullet (Recode)… Apple Pay Loyalty Program Due to Start Within the Year (Bank Innovation)… Macy’s Links With Google To Show Mobile Users What’s In Stock Nearby (AdAge)…
With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray
Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way…
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