News and Analysis
Wings, Breasts, and Betting: The Evolution of the Sports Bar
Technology is having an impact on ALL types of MULO (multi-location) businesses. With football season upon us, thousands of people are flocking to the ubiquitous sports bar to watch their favorite teams, interact with fellow fans, drink beer, spiked seltzer, and Bloody Marys (in the case of early games), and cheer and boo (all while posting on […]
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
Latest Posts
It’s Time to Plan for Data Signal Sustainability
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]
Audio Advertisers Sidestep Privacy Issues by Targeting Segments, Rather Than Individuals
One of the oldest broadcasting mediums is finding new life in the digital era — and advertisers are taking notice. More than a hundred years after the voices of radio personalities like Orson Welles became household names, and decades after transistor radios made audio content portable and widely-accessible for the first time, audio news is […]
Shuttered Forever or Transformed? 12 Storefront Businesses That Went Poof!
Is this about nostalgia or a MULO (multi-location) business lesson? Probably a bit of both. In our ongoing BOOM and BUST series, we talk about MULO retailers, restaurants, and service businesses that declared bankruptcy or became obsolete because of management issues or blindness to consumer trends and technologies. Let’s walk down memory lane and reflect […]
As DMPs Face Extinction, It’s Time for Marketers to Adapt to the New Advertising Landscape
There’s a seismic shift happening in the advertising landscape as privacy takes center stage and the era of cookies slowly fades away. Yet, somehow, there are still those who cling to cookies as their primary means of audience targeting and measurement in online advertising. Despite roughly 60% of industry leaders foreseeing the consequences of losing […]
BOOM: Green is Good as MULO Salad Brands Abound
Salads and salad brands are no longer a side dish. At the same time as multi-location (MULO) sweets and snack brands emerge and proliferate, greens-based companies are opening and scaling. Among the places consumers can find their favorite salad fixings are: Saladworks: One of the first entrants to the market (founded in 1986), the franchise […]
The Real Story Behind Sprout Social’s Newest Acquisition — And What It Means for the Future of Social Insights
Sprout Social announced earlier this month that it was acquiring Tagger Media, one of the most well-known influencer marketing and social intelligence platforms on the market. The $140 million deal positions Sprout to become a leader in influencer marketing management — but that’s not the part of the story most people are talking about. The […]
Quotient Launches DOOH Retail Network
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Bombora VP: Digital Marketers Still Struggle with B2B2C
You’ve heard of B2B. You’ve heard of B2C. But if you’re like many digital marketers, you might still be unsure about what B2B2C is or how it factors into the way brands today are reaching professional targets with relevant content. A recent partnership between Gravy Analytics, a provider of enterprise location intelligence, and Bombora, a […]
Why Did the Chicken Expand Beyond Guatemala?
You may not have heard of Pollo Campero (yet) in the United States. But this family-founded brand started in 1971 and has passed down its fried chicken recipe since then. The brand is now investing in U.S. expansion and plans to grow from 90 units to at least 250 over the next five years. Pollo […]
How 3 Brands Have Modernized Their Loyalty Programs in 2023
Virtually every top retail brand today has a mobile app designed to build loyalty, but the majority of those apps aren’t delivering the kind of return on investment that their creators expect. With so many branded apps and loyalty programs vying for consumers’ attention, companies are learning that they have to lean into personalized experiences […]
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