News and Analysis
Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…
Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out
TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…
Report: Consumers Seek Transparency From Brands on Social Media
In surveying 1,000 U.S. consumers, the social media management platform Sprout Social found that 86% believe transparency from businesses is more important now than ever before, and more than half say they want brands to be more transparent on social media.
Commentary
Traditional Businesses Still Failing to Reach Online Consumers
An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners…
Amazon Getting Pieces in Place for Next-gen Payment System?
At first glance, many are seeing Amazon’s new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon’s vast reach can make its card reader matter in a variety of interesting ways…
It’s Official: The Newspaper Industry Has Given Up on Newspapers
In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry…
Latest Posts
Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Marsh Supermarkets Brings Beacon Messaging to Apple Watch
Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…
The Uberification of the “1099 Economy”
A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy…
Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…
Do We Really Want to Live in an Uber-fied World?
Given Uber’s recent missteps, we, as an industry, need to take a long look in the mirror. Founders really need to think hard about the culture they are creating, and the potential uses and misuses of the data they are generating and collecting…
6 Platforms Merchants Can Use for Real-Time Customer Interaction
New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…
LBMA Podcast: PlaceIQ Partners With Starcom on SMGMaps
On the show: Danish sensors; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; and Cicret bracelet moves the screen to your skin…
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Report: Legacy Sales Teams Struggle With Digital Product Sales
The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…
Infographic: Here’s How National-to-Local Gets Done
You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem