News and Analysis
Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out
TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…
Report: Consumers Seek Transparency From Brands on Social Media
In surveying 1,000 U.S. consumers, the social media management platform Sprout Social found that 86% believe transparency from businesses is more important now than ever before, and more than half say they want brands to be more transparent on social media.
How Brand Marketers Can Capture Consumer Attention on Mobile
With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.
Commentary
Amazon Getting Pieces in Place for Next-gen Payment System?
At first glance, many are seeing Amazon’s new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon’s vast reach can make its card reader matter in a variety of interesting ways…
It’s Official: The Newspaper Industry Has Given Up on Newspapers
In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry…
Mobile Local Apps: To Bundle or Not to Bundle
Facebook last week made the contentious move to force its iPhone and Android app users to “fast switch” to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one…
Latest Posts
The Uberification of the “1099 Economy”
A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy…
Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…
Do We Really Want to Live in an Uber-fied World?
Given Uber’s recent missteps, we, as an industry, need to take a long look in the mirror. Founders really need to think hard about the culture they are creating, and the potential uses and misuses of the data they are generating and collecting…
6 Platforms Merchants Can Use for Real-Time Customer Interaction
New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…
LBMA Podcast: PlaceIQ Partners With Starcom on SMGMaps
On the show: Danish sensors; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; and Cicret bracelet moves the screen to your skin…
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Report: Legacy Sales Teams Struggle With Digital Product Sales
The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…
Infographic: Here’s How National-to-Local Gets Done
You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…
Why Two Competing News ‘Indies’ in Suburban Charlotte Are Teaming Up
The independent digital community news site Davidson News and sister site Cornelius News are teaming up with six-year-old print-based Citizen Media Group in Charlotte. To see why these competing “indies” decided to partner, and what they hope to achieve, we spoke recently with their founders…
Street Fight Daily: Shakeout in Ad Tech, Trulia Partners With Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Burst of M&A in Online Advertising as Shakeout Begins (Wall Street Journal)… Trulia + Uber = Solution to Problem You Didn’t Know You Had (Boston)… How Shazam Is Going From Music To Retailers With Augmented Reality And Wearable Integration (The Next Web)…
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