News and Analysis

Cheetah Digital Acquires Stellar Loyalty

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The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

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TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration

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Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.

Commentary

Reconsidering Location for On-the-Go Consumers

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Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…

Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.

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Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]

Assess Your Clients’ Local Search Competition in Three Quick Steps

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Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?

Latest Posts

Gilt Groupe Co-founder Tries Her Hand at On-Demand

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Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…

Street Fight Daily: Mobile Search To Exceed Desktop, Instacart’s Big Round

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Mobile Search Will Surpass Desktop in 2015 (eMarketer)… Instacart Is Raising North Of $100 Million At A $2 Billion Valuation (TechCrunch)… We Can’t Trust Uber (New York Times)…

At Pinterest, a New Pitch to Small Businesses

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Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…

Openings and New Hires at Niche Media, Balihoo, and YP

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Yext, SnapRetail, PlaceIQ, eBay, Hearst, and more…

LBMA Podcast: Amazon Home Services, Retail Prophet

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On the show: Google takes over Times Square; Drones in TGI Fridays; Shazam goes in-store with Mood Media; Audi’s new car sharing platform; Fujitsu turns light into image recognition. Our resource of the week is 3D printed maps for the blind…

Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…

Will The On-Demand Economy Loosen Google’s Grip on Local?

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Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…

YP Study Touts the Effectiveness of Its Search Products

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Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

Street Fight Daily: Amazon Launches Grubhub Competitor, On-Demand and Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery (TechCrunch)… Apple Mass Transit System For Maps Detailed In New Patent (Apple Insider)… Uber Saw a Small Dip in Growth During Its Bad Press Week (Recode)…

Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

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The Bluetooth Special Interest Group has ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access control (MAC) address that can be used to identify and track user movements…