News and Analysis

News & Analysis

Street Fight Daily: Brands Shift Digital Spend to Local, The Enduring Benefits of Mobile Apps

by Joseph Zappa Share this  
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BRANDS, PUBLISHERS, CUSTOMERS… Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local… The Enduring Benefits of Mobile Apps for Brands…
Top 10 Programmatic Publishers of 2018…

News & Analysis

Cheetah Digital Acquires Stellar Loyalty

by Joseph Zappa Share this  
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The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

News & Analysis

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

by Joseph Zappa Share this  
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TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Commentary

Commentary

Facebook’s Path to Dominating Mobile (Local TBD)

by Mike Boland Share this  
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Facebook Audience Network will apply Facebook’s audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook’s data and positioning to continue milking demand for mobile ads, without killing the cow…

Commentary

How Hyperlocal Publishers Can Take Advantage of the Data Gold Rush

by Damian Radcliffe Share this  
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The sources of the explosion of big data, retail benefits and opportunities for journalism are well known. Perhaps less so are the benefits for hyperlocal publishers of embracing this trend. Here are five things to consider when exploring how to reap the benefits of the data explosion…

Commentary

Five Trends That Will Shape the Future of Local Commerce

by Kenny Grant Share this  
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Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade…

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Commentary

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

by Todd Bairstow Share this  
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Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

Commentary

Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

by Mike Boland Share this  
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At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

News & Analysis

Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…

Case Studies

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

by Stephanie Miles Share this  
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From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

Commentary

Communicating With Mobile Consumers in the ‘Experience Age’

by Stacy Adams Share this  
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In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…

News & Analysis

LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

by Asif Khan Share this  
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On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…

News & Analysis

Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…

News & Analysis

Solving Mobile’s Attribution Problem

by The Editors Share this  
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Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

News & Analysis

At Square, Growth is Good — At Least It Could Be

by Steven Jacobs Share this  
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In an interview with the New York Times, Jack Dorsey said the company has never “been in any talks about an acquisition with anybody for our nearly six years as an idea and over five years as a company.” He also rejected rumors that the firm was under duress financially…

News & Analysis

Locable Founder: Community Sites Need More Than News to Thrive

by Tom Grubisich Share this  
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Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…

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