News and Analysis
Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms
The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.
BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly
If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.
Commentary
Facebook’s Path to Dominating Mobile (Local TBD)
Facebook Audience Network will apply Facebook’s audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook’s data and positioning to continue milking demand for mobile ads, without killing the cow…
Five Trends That Will Shape the Future of Local Commerce
Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade…
Latest Posts
Getting Down to the Basics of Local Search Marketing
Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all…
Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…
6 Networking Platforms for Local Merchants
In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…
Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…
Gilt Groupe Co-founder Tries Her Hand at On-Demand
Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…
Street Fight Daily: Mobile Search To Exceed Desktop, Instacart’s Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Mobile Search Will Surpass Desktop in 2015 (eMarketer)… Instacart Is Raising North Of $100 Million At A $2 Billion Valuation (TechCrunch)… We Can’t Trust Uber (New York Times)…
At Pinterest, a New Pitch to Small Businesses
Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…
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