News and Analysis
Square Announces SDK, Opening Its Platform Directly to Developers for First Time
Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.
Commentary
Local Mobile Search in U.S. Still Outpacing Other Major Global Markets
We recently culled data from more than 13 million users of our mobile shopping platform in six countries. Not surprisingly, because of its high saturation of smartphone users, the U.S. market reports the highest percentage (60%) of all our search traffic from mobile devices. We expect that to increase as smartphone sales continue to grow…
3 Mobile Marketing Musts for Brick-and-Mortar Retailers
Over the past few years we’ve seen the mobile marketing industry mature, with new standards and best practices emerging to help marketers reach mobile consumers as they move throughout their day. Here are three mobile marketing strategies which have become table stakes for physical retailers…
Latest Posts
Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Oracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…
Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…
From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga
Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…
Street Fight Daily: Angie’s List Shuffles Brass, Amazon’s One-Hour Delivery
\A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Brings One-Hour Delivery To NYC With Prime Now (TechCrunch)… Angie’s List Shuffles Brass, Names Third Tech Chief In Two Years (Indianapolis Business Journal)… Like Tinder, But For Creative Professionals: How Thumbtack Is Remaking The Gig Economy (Fusion)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Search: AI Visibility the New Growth Lever for MULO Brands