News and Analysis
After Nearly Two Years in the Hot Seat, Facebook Feels the Burn
In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.
Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms
The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.
Commentary
3 Mobile Marketing Musts for Brick-and-Mortar Retailers
Over the past few years we’ve seen the mobile marketing industry mature, with new standards and best practices emerging to help marketers reach mobile consumers as they move throughout their day. Here are three mobile marketing strategies which have become table stakes for physical retailers…
What’s in a Swarm? Making Sense of Foursquare’s Split
It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…
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Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…
Locable Founder: Community Sites Need More Than News to Thrive
Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…
Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…
Apple and IBM Release New Retail Apps
Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…
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Beyond Likes: Win Hearts with Emotional Marketing