Commentary
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs
The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…
Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…
Latest Posts
Street Fight Daily: WaPo’s Local Play, Foursquare’s Big Year
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Here’s A New, Inventive Way Jeff Bezos Plans To Make Money From The Washington Post (Business Insider)… Foursquare Bet It All On Big Changes In 2014 (Upstart)… 10 Things I Learned About Local SEO In 2014 (Search Engine Land)…
Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
On Street Fight: Facebook’s Video Pages, Food Tech’s Dilemma
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Challenges YouTube Channels With New Features For Pages (TechCrunch)… The Greasy Underpan Of Restaurant Tech (TechCrunch)… Have Online Payments Become Safer Than Offline? (Wired)…
5 Keys to Small Business Success From 2014
Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…
Street Fight Daily: TripAdvisor Fined in Italy, Uber CEO Indicted in Korea
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… TripAdvisor Fined $610,000 in Italy for Failing to Prevent Fake Reviews (New York Times)… South Korea Charges Uber CEO With Breaking Transport Law (Recode)… How The Digital Wallet Will Drive Mobile Commerce in 2015 (ReadWrite)…
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