News and Analysis
Uberall Partners With TripAdvisor for Multilocation Reputation Management
While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.
Commentary
How Customer Retention Plays a Key Role in SMB Marketing
Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing…
How to Use Video Content to Boost Local Search Rankings
Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…
Why Yelp Is Steadily Becoming a Force in Local Data Aggregation
Unlike traditional aggregators like Infogroup, Acxiom, Neustar Localeze, and Factual, which provide basic listings for a very broad range of something like 20 million businesses in the U.S., Yelp is primarily focused on popular businesses — especially reviews of, and deals at, those businesses…
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How to Get to 5 Years of Success in Hyperlocal Publishing
This month Scott Brodbeck is celebrating the fifth anniversary of ARLnow, which has expanded into a mini-network of four sites in metro Washington D.C. We caught up with Brodbeck recently to see how he’s made a journalistic and business success out of community news and where ARLnow is headed in 2015…
Street Fight Daily: Bud Light On-Demand, Google Adds Events
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…
Optimizing Your Pay-Per-Call Campaign
Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…
Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
Street Fight Daily: Marketers Spend On Social, Clinkle Pivots (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 70% Of Marketers Plan To Boost Social Spending In 2015 (Marketing Land)… Clinkle Pivots From Its Soured Brand To “Treats” For Sharing Discounts (TechCrunch)… How Zomato Plans To Eat Yelp’s Lunch In America (Quartz)…
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