News and Analysis
Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.
Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work
“The way we see it is, you can break your life up into four pieces,” says CEO Brendan King. “Family, sleep, tasks, and work. If I want my employees to focus on work, I don’t want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks.
Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…
Commentary
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Why So Many Local Search Sites Are Adding Business Services
Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…
On-Demand Local Services: The End of SMB Advertising as We Know It?
On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…
Latest Posts
Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?
For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…
Small Businesses and the Impact of Mobile Optimization
Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…
#LDS15: Taking Programmatic Advertising Into the Real World
“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”
Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…
How Brands and Publishers Are Thinking About Beacons
“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”
7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models
By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…
Street Fight Daily: Uber Opens API, DoorDash Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…
Facebook SMB Chief: We’re Changing — Small Businesses Need to Change With Us
In an interview with Street Fight, Jonathan Czaja, the head of small business in North America at Facebook, says that the uproar among small business over the changes stems from a broader shift of the social network as an advertising platform…
#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers
During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…
Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event
Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature