News and Analysis
As Brands Move Marketing In-House, Agencies Push Back
The number of big brands moving their marketing in-house is growing, but whether that decision actually leads to lower costs and faster turnaround times is still a hotly debated topic. Holly Robowski, associate director of paid media at Cardinal Marketing, offers a perspective contradicting the pro-in-house zeitgeist.
ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT
For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.
Commentary
How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape
Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business…
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers
Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…
Latest Posts
Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…
Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal
6 Tools for Location-Based Lead Generation
Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…
Street Fight Daily: Google Now Opens Up, Yelp Back in Court
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Becomes “Platform,” Incorporates Third Party Content, Apps (Screenwerk)… Yelp Goes To Court To Protect Identity Of Anonymous Review-Writer (Consumerist)… Two Takeaways About LivingSocial From Amazon’s Yearly Statement (Washington Business Journal)…
Are You Ready for the ‘Geosocial’ Revolution?
Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]
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