News and Analysis

Street Fight Daily: Best Practices in Reputation and Review Management, Ad Tech Consolidation

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TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…

Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way

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TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…

Hires and New Openings at Dream Local, Adsquare, PubMatic

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.  This week’s roundup includes hires and new openings at Gravy Analytics, GasBuddy, Swrve, Episerver, and Swrve.

Commentary

For Apple Pay to Thrive, Small Businesses Must Adopt

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For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box retailers, but you’d be wrong…

Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need

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Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…

Mobile Payments Still Facing the Same Big Obstacles

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This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…

Latest Posts

Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…

CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

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Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

Grubhub Has Made Its Biggest Move Since the Seamless Merger

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In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

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Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

Marketers Know Even More About Offline Behavior Than You Think

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An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Study: Mobile’s Data Problem Is Getting Worse

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In the mobile advertising industry, where data is harder to come by, location data has emerged as a pricey asset. But a new report from Thinknear suggests that the quality of the location data on major exchanges is actually on the decline…

How Bad Local Data Leads to Bad Calls — And Frustrated Customers

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In a pay-per-call campaign, quality and accuracy are king. Bad data results in dead-end leads for marketers, and keeps businesses from reaching the true targets of their campaigns. Here are some techniques for optimizing pay-per-call success…

PlaceIQ Opens Up Mobile Advertising Data to Agencies

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For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…