News and Analysis
ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard
Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.
Relevnt Aims to Integrate Local and Social Media on Community-Based Website
Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.
Street Fight Daily: Facebook Releases Attribution Tool, The Cutting Edge of E-Commerce: People-Based ID
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook Attribution Now Available to All Advertisers… Biggest Tech Trend for eCommerce in 2019: People-Based Identity… Privacy, Accuracy Hinder Voice Commands…
Commentary
5 Ways Starbucks Turns a Global Business Into a Local Brand
When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…
Google’s Cities Initiative and the Ownership of Local Data
Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…
Latest Posts
Google’s Cities Initiative and the Ownership of Local Data
Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…
Here’s What Small Businesses Really Want From Marketing Tech
Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…
Sponsored Post: Using Analytics to Optimize a PPC Campaign
When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…
Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…
Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing
What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…
5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies
Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…
Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…
xAd CEO: Forget Mobile — Location is the New Category for Marketers
New York-based xAd has doubled its annual revenue in each of the past two years, expanding to London, China and India. We recently caught up with Dipanshu “D” Sharma, chief executive at xAd, to talk about mobile, data and why location is becoming the new category…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…
Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Investor Group Nears Deal for Ticket Monster (Wall Street Journal)… Small Businesses Are So-So About Social (eMarketer)… Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Dea (MediaPost)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature