TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Facebook Attribution Now Available to All Advertisers (Marketing Land)
On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The free tool is powered by the Facebook Pixel and can report on campaigns across Facebook, Instagram, Audience Network and Messenger. Digiday: Facebook tests multiple brands in a single ad unit
Biggest Tech Trend for eCommerce in 2019: People-Based Identity (Street Fight)
Bob Gaito: If people-based identity is the new lifeblood of eCommerce, then the identity graph is its beating heart. First- and second-party data keep the heart healthy and strong, while third-party data is anemic and can ultimately lead to system failure.
Privacy, Accuracy Hinder Voice Commands (MediaPost)
While many consumers have used voice commands, they’re not necessarily becoming part of people’s daily routines. Consumers use voice commands since it’s faster to speak than type (65%) and lets them interact hands free (65%).
Relevnt Aims to Integrate Local and Social Media on Community-Based Website (Street Fight)
Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.
The Seasonality of Near Me Searches in Local (Blumenthals)
Now that we have more data, it appears that cyclical downturns and subsequent peaks in “near me” searches correspond with seasonal lows and highs. The peak tends to come each year in July.
Google Will Keep Dominating in Europe; The Latest Antitrust Ruling Won’t Make a Dent (CNBC)
Jillian D’Onfro: As details leak out about how exactly the latest changes will be structured, it’s hard to imagine that they’ll make a dent in Google’s mobile dominance in the EU.
Lack of Understanding Limits In-App Header Bidding for Now (eMarketer)
Header bidding, a specific implementation of programmatic advertising that allows ad buyers greater access to publisher inventory, is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
GitHub Is Down Because of Data Storage Issues (TNW)
Developer platform GitHub was on Monday morning down for hours due to data storage issues. According to GitHub’s status message board, the issue began around 10 PM ET on Sunday.