News and Analysis
Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns
Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.
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The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
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Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…PayPal to Pay $280 Million for Paydiant to Help Retailers Compete With Apple Pay (Recode)… Uber Launches A Magazine To Make Nice With Its Drivers (Wired)… Google City Searches Now Include Hotel Booking Info In Knowledge Graph (Search Engine Land)…
5 Things You Need to Know About Selling to Local Consumers [SLIDESHARE]
Toward the end of last year, american shoppers reached a remarkable milestone: consumers spent more in retail stores on products, which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the american economy…
Yelp VP Mike Ghaffary: We Are Now a Household Name
Mike Ghaffary, vice president of business and corporate development, spearheaded the acquisition of Eat24 and has led the Yelp Platform from the start. We caught up with Ghaffary to talk about what the acquisitions means for its Platform initiative, concerns among investors about slowing growth and what makes local, local.
5 Strategies for SMBs Looking to Leverage Wearable Tech
Although global companies are on the front lines of the wearables movement, taking advantage of things like Apple Watch for mobile payments and Google Glass for customer service, SMBs are taking a more reserved approach. Here are five strategies for SMBs that are interested in utilizing wearable technology…
Street Fight Daily: Airbnb’s Next Mega-Round, Samsung Debuts Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Airbnb Is Raising A Monster Round At A $20B Valuation (TechCrunch)… Samsung Actually Stands A Fighting Chance In Mobile Payments (Quartz)… Uber Discloses Data Breach That May Have Affected 50,000 Drivers (GigaOm)…
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Why TV Remains the Heartbeat of Local Connection