News and Analysis
Targeting Procrastinators Could Lead to Holiday Retail Wins
Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.
SITA Acquires Passenger Analytics Startup MEXIA—Here’s Why That Matters for Brick-and-Mortars
In a move reflective of the growing importance of in-store analytics solutions for retailers, airport services giant SITA has acquired passenger analytics startup Mexia Interactive, the companies announced last week.
Why Are Retailers Hesitant to Explore Omnichannel Opportunities?
More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.
Commentary
Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?
In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).
Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either
Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.
Why All SMBs Need an Ecommerce Strategy
While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.
Latest Posts
Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…
Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If
Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)
Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps
The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…
Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…
Why Google’s Competition May Be Gaining in Mobile Search
For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups, Vurb, might have the answer.
5 Hot Startups Connecting the Local Economy
It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…
Sponsored Content: BlackMonk’s CMS Solution for Publishers
Although “hyperlocal” is a huge opportunity, introducing innovative marketing solutions for local businesses can be a challenge for small publishers as they lack in-house technology expertise to support these services.
Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…
Why Instacart Doesn’t Want to Kill Brick-and-Mortar
Whereas Amazon and other ecommerce players have sought to bypass local businesses, Instacart has built is business on them — creating a company that investors now value at over $2 billion…
6 Market Research Strategies for Hyperlocal Startups
Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem