News and Analysis

News & Analysis

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…

News & Analysis

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…

News & Analysis

Why Publishers Are Transitioning to Affiliate Marketing

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Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.

Commentary

Commentary

What You Need to Know About Google’s New Mobile-friendly Algorithm

by Matt Matergia Share this  
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Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…

Commentary

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment

by Andrew Weinreich Share this  
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The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…

Commentary

Apple Makes Quiet Gains in Local Mapping

by Mike Boland Share this  
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Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…

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Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…

News & Analysis

LBMA Podcast: Spayce App and Glympse for Cars

by Asif Khan Share this  
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On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…

News & Analysis

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)

Commentary

How Google Could Transform the $20 Billion Local Television Market

by Todd Wasserman Share this  
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The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

Sponsored Content

Sponsored Post: Category Granularity — Where Per-Per-Call Campaigns Perform Best

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When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…

News & Analysis

#LDS15 VIDEO: How Big Data is Transforming Small Business

by April Nowicki Share this  
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In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…

News & Analysis

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

News & Analysis

Local Startups Need to Focus Less on Consumers, More on Businesses

by Steven Jacobs Share this  
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Founders mistakenly interpret the investment thesis of the local technology industry — the billions in local spending moving onto digital networks — and see a chance to rethink the way we buy before fully considering the vast changes occurring in the way the supply side of the market operates.

News & Analysis

5 Tools for Location-Based Audience Profiling

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With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…

News & Analysis

#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”

by April Nowicki Share this  
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In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”

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