News and Analysis

News & Analysis

Raise Report: Factual, Uberall, SOCi Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

News & Analysis

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

News & Analysis

Uberall Acquires Rival Navads, Announces $25M in Fresh Funding

by Joseph Zappa Share this  
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Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.

Commentary

Commentary

How Multi-Location Brands Can Dominate Local SEO

by Rob Reed Share this  
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There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

by Todd Wasserman Share this  
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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Streets Ahead

Small Businesses and the Impact of Mobile Optimization

by Damian Rollison Share this  
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Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

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Commentary

How to Make Connections With Increasingly Mobile Consumers

by Mark Sullivan Share this  
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How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

News & Analysis

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

by Asif Khan Share this  
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On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

News & Analysis

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Commentary

Survey: Small Businesses Still Not Sold on Apple Pay

by Eric Groves Share this  
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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

News & Analysis

6 Hyperlocal Services For Booking a Babysitter

by Stephanie Miles Share this  
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Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

News & Analysis

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

News & Analysis

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation

by Steven Jacobs Share this  
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In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…

News & Analysis

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

by Steven Jacobs Share this  
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Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

News & Analysis

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

News & Analysis

Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses

by Steven Jacobs Share this  
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With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…

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