News and Analysis

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Raise Report: Factual, Uberall, SOCi Secure New Funding

Share this:

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

Commentary

How Multi-Location Brands Can Dominate Local SEO

Share this:

There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

Share this:

For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Small Businesses and the Impact of Mobile Optimization

Share this:

Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

Latest Posts

Here Are the Mobile Services Millennials Can’t Live Without

Share this:

A new report from Pew Research reveals that mobile consumers turn to their device for media in moments when they want to recede from the world, and for local applications — navigation and local search — when they want to actively engage with it.

How to Make Connections With Increasingly Mobile Consumers

Share this:

How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

Share this:

On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Survey: Small Businesses Still Not Sold on Apple Pay

Share this:

There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

6 Hyperlocal Services For Booking a Babysitter

Share this:

Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation

Share this:

In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Share this:

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…