News and Analysis

News & Analysis

What’s New For Marketers This Holiday Season?

by Stephanie Miles Share this  
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A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.

Commentary

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

Commentary

Is there a Local Marketing Play for Snapchat?

by Mike Boland Share this  
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Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Commentary

3 Principles Every Early Stage Startup Needs To Know

by Nick Hughes Share this  
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There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

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News & Analysis

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

by April Nowicki Share this  
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“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

News & Analysis

Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…

News & Analysis

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

by Steven Jacobs Share this  
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Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

News & Analysis

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

by Steven Jacobs Share this  
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Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

News & Analysis

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

by Steven Jacobs Share this  
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By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

News & Analysis

5 Predictive Analytics Tools for SMBs

by Stephanie Miles Share this  
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The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

News & Analysis

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

News & Analysis

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

by Steven Jacobs Share this  
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For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

News & Analysis

How Vendors Can Persuade SMBs to Adopt Mobile Payments

by Stephanie Miles Share this  
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If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

News & Analysis Sponsored Content

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

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This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]

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