News and Analysis
Kroger Pushes Boundaries with Mobile Holiday Strategies
Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.
New Hires at Nextdoor, Airbnb, Applift
Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.
Raise Report: Standard Cognition, Clearbanc, WeWork Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition also includes funding for SalonHQ and Sojern.
Commentary
INFOGRAPHIC: The Complex SMB Marketing Ecosystem
As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.
Why Social Recommendations Are Vital for Local Online Marketplaces
There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?
Geofencing at Events: How to Reach Potential Customers Live and On-Site
Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.
Latest Posts
Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…
#SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems
With mobile now accounting for the majority of Google searches, it’s fair to say that the mobile majority has arrived. But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as […]
Case Study: Using Pre-Order Apps to Streamline Lunch Operations
Given its location in the mid-Market area of San Francisco, Alta CA has a unique clientele. The bustling neighborhood restaurant has customers who are willing to try out the latest apps and services, and as a result it’s become a sort-of testing ground for hyperlocal marketing solutions…
What 500 Local Merchants Want: It’s All in Our Latest Report
We’re thrilled to release the third edition of Street Fight’s “The Local Merchant Report” — a 70-page, 500-merchant study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies…
Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…
The Connected Local Economy: A New Way to Understand Innovation in Local
As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago.
What the Rise of Slack and HipChat Mean for Small Business
On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…
Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…
With New Software, Apple Looks to Bring Together Local Search and Commerce
Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…
How 10 Top Media Execs Think About Audience and Engagement
Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…
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