News and Analysis

Street Culture: Qiigo Employees Discover Career Paths They Didn’t See Coming

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“It’s all about personal development,” says Qiigo CEO Rick Batchelor of his approach to cultural management. “What works for them, what do they want, where do they see themselves in 12, 24, 36 months, and then help them make a plan to grow toward that.”

New Hires at Uber, JumpCrew, Freckle IoT

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

Commentary

3 Principles Every Early Stage Startup Needs To Know

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There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

5 Ways Starbucks Turns a Global Business Into a Local Brand

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When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…

Google’s Cities Initiative and the Ownership of Local Data

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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Latest Posts

DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery

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Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…

Street Fight Daily: Google’s Coming Mobile-geddon, Yelp Wins in Court

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Making a Giant Change This Week That Could Crush Millions of Small Businesses (Business Insider)… Court Prevents Yelp from Turning Over User Data (Hill)… Foursquare Turns To Location Data For Revenue, Joining Crowded Field (Marketing Land)..

5 Ways Starbucks Turns a Global Business Into a Local Brand

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When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…

Sponsored Post: CU New Venture Challenge Completes 7th Season

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The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…

LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick

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On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…

Google’s Cities Initiative and the Ownership of Local Data

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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Here’s What Small Businesses Really Want From Marketing Tech

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Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…

Sponsored Post: Using Analytics to Optimize a PPC Campaign

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When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…