News and Analysis

Weight Loss Centers Firm Up Street Fight

Weight Loss Centers Firm Up

Share this:

The weight management industry in the U.S. generated $90B in revenue in 2023. Fed by demand for weight loss drugs (contributing close to $12B in sales), trimming down seems timeless, although brick-and-mortar centers have evolved over the years. Weight Watchers was founded in 1963 by Jean Nidetch and grew to thousands of locations worldwide. In 2018, […]

Raptive Connects Brands to Diverse Creator Media Street Fight

Raptive Connects Brands to Diverse Creator Media

Share this:

When Raptive, which describes itself as a “creator media” company, launched Raptive Represents earlier this month to provide direct access to premium, diverse creator media at scale, it was also part of its partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN). MAVEN helps buyers understand which media are majority-owned and controlled by diverse owners and supplies certificates so […]

"Momentjacking" is the New Holiday Promotion Street Fight

“Momentjacking” is the New Holiday Promotion

Share this:

You may have heard of “newsjacking.” It simply means that brands and influencers plan their social media posting and content around current events and consumer trends.  However, as the world (and social media feeds) move faster than ever before and people jump on a wide range of “fauxlidays” (contrived holidays meant mostly for marketing purposes), reality […]

Commentary

Ad Tech and Privacy

Why Omnichannel Advertising Is Essential in the Current Economy

Share this:

Faced with economic uncertainties from inflation and recession to war and prolonged supply-chain disruption, marketers more than ever need to lean into omnichannel advertising.

Is TikTok Getting into the Fulfillment Business?

Share this:

It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.

Ad Tech and Privacy

CDPs Can Deliver Bottom-Line Results — If Used as Intended

Share this:

A CDP won’t necessarily replace as many tools in the business’ tech stack as some business leaders might hope. We need to understand a CDP’s real capabilities and set reasonable expectations for their overall utility.

Latest Posts

The Paddy Box: For the Irish People in Your Life

The Paddy Box: For the Irish People in Your Life

Share this:

Not many people know the origins of the word “paddy,” as it relates to Irish heritage, and its use has a complicated history. In Ireland, “Paddy” is a nickname for Patrick (Ireland’s patron saint). The Irish name for Patrick is Pádraic or Pádraig, hence why you wish someone a happy St. Paddy’s day (not St. […]

Boutique Health & Wellness: The Birth and Expansion of Stretch Zone

Share this:

As the population ages and becomes more health-conscious, a new retail category is emerging — specialty storefront wellness. We’ll cover other multi-location brands in high-growth industries and category creators in the months ahead. Wellness is a $450B category and is rapidly accelerating. Multi-location retailers are picking up on that and launching products and brands that […]

Report: Higher Income Adults Drive Podcasting Growth

Report: Higher Income Adults Drive Podcasting Growth

Share this:

What makes podcast listeners so loyal to the brands that advertise on their favorite shows, and how does that sense of loyalty translate to real world sales? Those were just a few of the questions asked by the customer experience platform DISQO in its new report, released last week. As the podcast landscape evolves, brands and […]

Vericast Launches Contextual Advertising Solution

Vericast Launches Contextual Advertising Solution

Share this:

The marketing technology firm Vericast is changing its approach to contextual advertising by launching a privacy-centric solution meant to help brands reach relevant consumers in the moments when they’re most likely to be receptive.  The proprietary solution bolsters Vericast’s in-house targeting capabilities. It matches ads to the content from consumers’ view or search, and it’s […]

Fire Sale: How Multi-Location Businesses Should Handle Downturns and Fails

Fire Sale: How Multi-Location Businesses Should Handle Downturns and Fails

Share this:

This year alone, more than 2,000 retail locations have closed. The major casualties include Party City, Jenny Craig, and Bed Bath & Beyond. Some multi-location restaurants are also slimming down, shuttering locations in markets that aren’t performing well. That doesn’t necessarily mean the beginning of the end for the brands. They may simply reduce expenses to […]

What's New at the Drive-Thru?

What’s New at the Drive-Thru?

Share this:

We spend the equivalent of 4.3 years of our lives in our cars. Multi-location restaurants and retailers have known this for quite some time and introduced the drive-thru decades ago. Although the exact date of the first-ever drive-up window is fiercely debated, sources indicate that banks introduced the concept in the early 1920s. The drive-thru […]

Brand Safety Risk of Advertising with Legacy Publishers

Debate – Brand Safety Risk of Advertising with Legacy Publishers

Share this:

Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes.    According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]

What Does It Take to Succeed as a Retail Media Network?

What Does It Take to Succeed as a Retail Media Network?

Share this:

The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]

Publishers Clearing House Media Has a Trove of Clean Data

Publishers Clearing House Media Has a Trove of Clean Data

Share this:

Publishers Clearing House (PCH) conjures images of sweepstakes winners being surprised with large-sum checks and bouquets of balloons. Since its founding in 1953 as a means to sell more magazine subscriptions via direct-mail promotion, PCH has evolved into a digital entertainment and commerce destination for millions of consumers in the United States, and one of […]

Tinuiti Sees Some Real Bright Spots in the Digital Ad Landscape

Tinuiti Sees Real Bright Spots in the Digital Ad Landscape

Share this:

Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]