News and Analysis
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […]
AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes
Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that […]
Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt
AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […]
Commentary
How Community-Focused Messaging Drives Loyalty for Multi-Location Brands
There’s a reason the phrase “shop local” continues to resonate. For multi-location brands and the agencies that support them, it’s not just about geographic proximity — it’s about relevance, trust, and shared identity. Consumers don’t build loyalty because a brand is loud. They build loyalty because it feels connected to their community and reflective of […]
Why Stakeholder-Centric Localization Is Becoming Essential for Brand Trust
As audiences demand relevance and authenticity, brands must align messaging with local needs, values, and norms to maintain brand trust and credibility across communities. Localization is no longer optional, it has become foundational to trust. As audiences grow more selective and platforms reward specificity, generic, one-size-fits-all messaging is losing effectiveness. What resonates in one community […]
Why the VPPA Moment Feels Familiar to Marketers
When the Supreme Court agreed to revisit the Video Privacy Protection Act (VPPA), it immediately reignited concerns about video data, analytics tools, and privacy compliance. But for marketers, the significance of this moment isn’t the legal outcome itself — it’s the déjà vu. This feels familiar because the industry has been here before. As with […]
Latest Posts
Guideline Bets on an “AI Factory” to Reinvent Media Planning
Guideline has unveiled a major expansion of its artificial intelligence strategy with the launch of the Guideline AI Factory, an internal innovation engine designed to accelerate how AI powers its ad intelligence data products and media plan management (MPM) technologies. The initiative marks a shift from standalone analytics capabilities toward embedded intelligence that directly supports […]
TikTok Is Becoming a Core Marketing Channel — Not Just a Social App
TikTok, once known purely for bite-sized content and entertainment, has evolved into a place people go to discover brands, learn what’s trending, and make decisions. With over 1 billion monthly active users globally and 200 million in the U.S.1, it’s become where someone might first hear about a product, look up a service, or decide […]
Study Finds Rewards Drive Bigger Baskets – and Brand Switching
A new 2026 study from XCCommerce found that 46.8% of shoppers buy more than planned or switch brands when redeeming rewards. The data suggests promotions are no longer just loyalty tools. They actively drive incremental spend, especially when offers are simple, timely, and delivered through owned channels like email and text. StreetFight spoke with XCCommerce […]
Why Stakeholder-Centric Localization Is Becoming Essential for Brand Trust
As audiences demand relevance and authenticity, brands must align messaging with local needs, values, and norms to maintain brand trust and credibility across communities. Localization is no longer optional, it has become foundational to trust. As audiences grow more selective and platforms reward specificity, generic, one-size-fits-all messaging is losing effectiveness. What resonates in one community […]
Why the VPPA Moment Feels Familiar to Marketers
When the Supreme Court agreed to revisit the Video Privacy Protection Act (VPPA), it immediately reignited concerns about video data, analytics tools, and privacy compliance. But for marketers, the significance of this moment isn’t the legal outcome itself — it’s the déjà vu. This feels familiar because the industry has been here before. As with […]
Tinuiti Report: Social Ad Spend Is Up
Social ad spend is shifting again — and the signals are coming into focus. New Q4 data from Tinuiti shows advertisers regaining confidence in TikTok’s U.S. future, increasing spend after months of pullback, while platforms like Instagram Reels, YouTube, Pinterest, and Reddit continue to absorb growing shares of social ad spend. As automation expands and […]
Six Forces Pushing Sales & Marketing Toward a Breaking Point
Rising capital costs, tightening margins, accelerating AI adoption, and growing privacy pressure are converging into a single reality: inefficiency is no longer affordable. As 2026 approaches, sales and marketing teams are being pushed out of their silos by economic necessity, not organizational theory. Leaders are demanding clear, commercial-grade accountability across the entire go-to-market motion—forcing companies […]
Wix Brings Vibe Coding Out of Experimentation and Into the Enterprise
Website creation is entering a new phase — one where ideas are translated into functioning digital experiences through conversation rather than code. Known as vibe coding, this prompt-driven approach has captured attention for its speed and accessibility, but until now it has largely remained experimental. With the launch of Wix Harmony, Wix is betting that […]
Stic Turns Everyday Driving Into a New, Measurable OOH Channel
Out-of-home advertising is getting more mobile and more measurable. Stic, a platform that turns everyday driving into a brand exposure network, has raised $10 million in bridge funding as agencies and advertisers search for alternatives to crowded digital channels. By paying drivers per mile to carry brand messaging through real neighborhoods, Stic offers brands a […]
Why Review Competition Breaks at Scale for Multi-Location Brands
Google reviews have become one of the most powerful competitive signals in local search — influencing Local Pack visibility, consumer trust, and increasingly, how brands surface in AI-driven discovery experiences. But while review strategy is relatively straightforward for single-location businesses, it becomes far more complex and fragile at scale for multi-location brands. For multi-location brands […]
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