News and Analysis

News & Analysis

Placed and Adobe Advertising Cloud Launch TV Attribution Partnership

by Anna Kramer Share this  
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Adobe Advertising Cloud and Placed, an online-to-offline attribution company, have launched a partnership that will measure whether linear television advertising drives in-store visits. Through the partnership, Adobe will provide the data used to place ads, which Placed then examines to connect ads to store visits.

News & Analysis

Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

by David Card Share this  
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Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective.

News & Analysis

Customer Data Platforms Compete to Define the Evolution of the Category

by Anna Kramer Share this  
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Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

Commentary

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

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News & Analysis

5 Analytics Platforms That Can Help Brands Understand Mobile Advertising

by Stephanie Miles Share this  
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Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]

Commentary

Why Brands and SMBs Need Each Other for Success in Local

by Brendan Morrissey Share this  
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Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…

News & Analysis

Street Fight Daily: Uber Eyes $50B Valuation, Google’s Mobile Search Strategy

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fund-Raising Points to $50 Billion Valuation (New York Times)… Google’s Mobile Search Strategy: Bake In and Take Out (Recode)… Yelp Sale Rumor Reminds Us that Social is Terrible as a Business Even If It Did Change the Web (VentureBeat)…

News & Analysis

Yelp Reportedly Explores a Sale — Could Priceline Be a Fit?

by Steven Jacobs Share this  
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Yelp may be on the auction block. In addition to the usual suspects, one less likely company stands out as a potential candidate: Priceline Group, the new owner of OpenTable.

News & Analysis

Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]

News & Analysis

LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

by Asif Khan Share this  
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On the show: Samsung in Italy uses VR to transport sick kids to Movieland; Signpost and Unacast raise money; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing…

News & Analysis

Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

News & Analysis

Street Fight Expands Research Department, Adds Former Gigaom Analyst

by The Editors Share this  
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David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…

News & Analysis

Banjo Raises $100M to Put Your Tweet (and More) on the Map

by Steven Jacobs Share this  
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Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

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