News and Analysis

News & Analysis

Behind Applift’s Rebrand, a Shift Toward Engagement

by Stephanie Miles Share this  
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It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

News & Analysis

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

News & Analysis

Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks

by Stephanie Miles Share this  
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Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.

Commentary

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

by Neal Polachek Share this  
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Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

Commentary

On Building Local Products With Merchants in Mind

by David Hirschman Share this  
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In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

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News & Analysis

How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots

by April Nowicki Share this  
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Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…

News & Analysis

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

by Asif Khan Share this  
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On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…

News & Analysis

Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…

News & Analysis

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

by Steven Jacobs Share this  
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We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

News & Analysis

Report: More Than Half of Mobile Location Data is Inaccurate

by Steven Jacobs Share this  
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A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…

News & Analysis

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…

News & Analysis

GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast Enough

by Steven Jacobs Share this  
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Five weeks after going public, and Blake Irving’s turnaround at GoDaddy appears to be working. But investors remain worried that the transitions is not happening fast enough.

News & Analysis

Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

by Steven Jacobs Share this  
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The veteran media management firm has rolled out a new demand-side platform that brings together its core desktop private exchanges with SiteScout, the mobile DSP that the company acquired in 2013.

News & Analysis

Street Fight Daily: Square Raises $100M, GoDaddy’s Turnaround

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Raises More Money to Make Small Business Loans (Fortune)… Liquor Distributors Invest in Tech Firm to Boost E-Commerce in Alcohol (Wall Street Journal)… Deal Talks for Here Mapping Service Expose Reliance on Location Data (New York Times)…

News & Analysis

Pinterest SMB Chief: 2 of 3 Businesses on Site Have a Physical Store

by Steven Jacobs Share this  
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We recently caught up with Joel Meek to talk about how Pinterest is connecting consumer behavior form online to offline and why he thinks ecommerce is the next big growth area for small businesses on social media…

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