News and Analysis

News & Analysis

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

News & Analysis

Behind Applift’s Rebrand, a Shift Toward Engagement

by Stephanie Miles Share this  
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It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

News & Analysis

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

Commentary

Commentary

Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either

by Dax Dasilva Share this  
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Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Commentary

Why All Brands Need to Prepare for the Localization of Marketing

by Rob Reed Share this  
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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

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News & Analysis

Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…

News & Analysis

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

by David Hirschman Share this  
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“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

News & Analysis

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…

News & Analysis

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

by Asif Khan Share this  
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On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…

News & Analysis

Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)

News & Analysis

5 Remote Store Management Tools for Merchants

by Stephanie Miles Share this  
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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

News & Analysis

Why the Home Services Market Suddenly Exploded in Startup Land

by Annie Melton Share this  
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Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

News & Analysis

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

News & Analysis

Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If

by Liz Taurasi Share this  
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Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

Commentary

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

by Eli Portnoy Share this  
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The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

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