News and Analysis

News & Analysis

What’s New For Marketers This Holiday Season?

by Stephanie Miles Share this  
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A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.

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Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

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What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

by Lynn Tornabene Share this  
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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

Commentary

The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Mike Boland Share this  
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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

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LBMA Podcast: Apple Acquires Metaio, Interview With Kontakt.io’s Trevor Longino

by Asif Khan Share this  
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On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…

News & Analysis

Street Fight Daily: Facebook Rethinks Location, Yahoo Kills Maps

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Updates Location Sharing. Is Uber Integration Next? (Recode)… Yahoo Maps Hits A Dead End, Shutting Down End Of This Month (Search Engine Land)… Google Says It May Unverify Inactive Local Business Listings (Search Engine Land)…

Commentary

Where Does Local Search Fit in a World of Apps?

by Mike Boland Share this  
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Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

News & Analysis

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

by Caitlin Maynard Share this  
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At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk about how her digital team is weaving technology into the fabric of one of the world’s largest franchise brands…

News & Analysis

7 Ways Local News Sites Can Grow Their Digital Audiences

by Stephanie Miles Share this  
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“Creating a ‘sticky’ hyperlocal news site is certainly something that publishers need to work toward,” says Bryan Marovich, publisher of the Newport Dispatch. Here are seven strategies that hyperlocal publications are using to make their websites sticker, in the hopes of attracting and retaining a larger base of readers…

News & Analysis

Street Fight Daily: Mondelez Warms to Retail Tech, SMBs Embrace the Cloud

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mondelez Makes New Call to Startups for Retail Tech (AdAge)… Small Firms Shift Toward Cloud-Based Software (Wall Street Journal)… Uber CEO: “I’m Not Perfect and Neither is This Company.” (Mashable)…

News & Analysis

Street Fight Daily: New Google Search Ads, Pinterest Adds Buy Button

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Ads Get A Lot Sexier With Sharp, Gorgeous Photos (Mashable)… Pinterest Launches the Buy Button (Recode)… Instagram to Open Its Photo Feed to Ads (New York Times)…

News & Analysis

#SFSW15: How Partnerships are Driving the Next Generation of Delivery

by Caitlin Maynard Share this  
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During a session at Street Fight Summit West in San Francisco Tuesday, executives from grocery ordering firm Instacart, food delivery startup DoorDash, and local logistics play Postmates came together to discuss the future of delivery.

News & Analysis

#SFSW15: Inside the Local Services Land Grab

by Caitlin Maynard Share this  
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The local service industry has exploded in recent years as investors pour billion into companies creating new ways for consumer to transact with plumbers, painters and other service professionals. But even today, service professionals still rely mostly on word of mouth to find leads and get new jobs.

News & Analysis

#SFSW15: How Pinterest, Twitter and Nextdoor Think About SMBs

by Caitlin Maynard Share this  
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A new generation of social media giants are betting big on Main Street. During the morning session of Street Fight Summit West in San Francisco, representatives from Twitter, Pinterest, and Nextdoor discussed programs designed to engage small businesses within local communities for future generations of the web.

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