News and Analysis
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
Commentary
What Local Marketers Can Learn From the Trials of Google Plus
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.
How SMBs Can Respond to the ‘Uber Effect’
If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.
Latest Posts
Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…
What the Rise of Slack and HipChat Mean for Small Business
On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…
Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…
Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…
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Beyond Likes: Win Hearts with Emotional Marketing