News and Analysis
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
Commentary
Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
What Local Marketers Can Learn From the Trials of Google Plus
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.
Latest Posts
LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M
On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia…
Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…
#SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems
With mobile now accounting for the majority of Google searches, it’s fair to say that the mobile majority has arrived. But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as […]
Case Study: Using Pre-Order Apps to Streamline Lunch Operations
Given its location in the mid-Market area of San Francisco, Alta CA has a unique clientele. The bustling neighborhood restaurant has customers who are willing to try out the latest apps and services, and as a result it’s become a sort-of testing ground for hyperlocal marketing solutions…
Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…
What the Rise of Slack and HipChat Mean for Small Business
On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…
Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…
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Why TV Remains the Heartbeat of Local Connection