Loyalty Solution Narvar Acquires Kronos Care, Expands in Europe

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Customer engagement and loyalty solution Narvar, which has tripled in size over the last year, announced on Tuesday its acquisition of Kronos Care, a fellow customer engagement startup founded in just 2017. The move will help Narvar conquer the European market, bolstered by the local expertise of the Paris-based Kronos.

“From Narvar’s earliest days, we have had a vision to simplify the lives of consumers around the world with both global scale and a localized approach,” said Amit Sharma, founder and CEO, Narvar. “The acquisition of Kronos Care aligns with this vision as we continue to focus strategic investment in Europe, building on a year of successful growth in the market.”

In its announcement, Narvar pointed to the growing luxury and beauty markets as a sign of prosperity to come, noting its ability to help retailers who excel at brick-and-mortar experiences replicate that strength to the tune of today’s omnichannel expectations.

Narvar has added 100 clients in the past year.

Joe Zappa is Street Fight’s managing editor.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]