News and Analysis
How 6 Brands Are Using AR to Drive Experience Marketing
Worldwide spending on AR is expected to reach $215 billion by 2021, as new hardware ships and AR moves further into the mainstream. Acceleration in the AR market is also being boosted by brands’ growing frustration over the limitations in display advertising. With AR, brands can bypass ad blockers and unleash their creativity in a bid to capture the attention of consumers. Let’s take a look at how six top brands are using AR for experience marketing right now.
Google Is Increasingly Taking the Reins in Managing Campaigns for Advertisers
Boosting its appeal beyond the reams of consumer data and stranglehold on search that make its digital advertising business the most expansive in the world, Google is increasingly executing campaigns for advertisers, deploying both automation and its own ad experts to get the job done.
New Hires at Uberall, MightyHive, Dream Local
Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires at Motive, JumpCrew, L’Oréal, and Pubmatic.
Commentary
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
Street Fight’s Predictions for 2016: Part Two
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.
Street Fight’s Predictions for 2016: Part One
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Latest Posts
How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs
The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”
Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Lands Macy’s as the First U.S. Department Store For Its Online Portal (Fortune)… Amazon Changes Terms for Retailers Advertising on Its Site (AdAge)… Layoffs Hit Groupon’s Restaurant Software Unit as Breadcrumb Founder Leaves (Recode)…
How SMBs Can Respond to the ‘Uber Effect’
If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.
6 Platforms for On-Demand Doctor House Calls
Using location-based mobile technology, vendors are modernizing the concept of physician house calls. For a price, consumers in most metropolitan areas can order up a doctor just like they would a pizza. Here are six platforms that consumers can use to bring healthcare providers to their doorsteps.
Street Fight Daily: Facebook’s New Ad Features, Retailers Will Start Testing MCX Payments App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Trying to Make It Even More Tempting for You to Buy Products from the News Feed (Business Insider)… Retailers to Begin Public Tests of MCX Mobile Payment App But Face Hurdles (Wall Street Journal)… Amazon’s Dash Buttons Hint at a Future of Interface-Free Shopping (The Verge)…
Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity
Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]
Revived Daily Voice Expands Into North Jersey With 22 New Sites
Pushed to near death two-and-a-half years ago by heavy losses, regional community news network Daily Voice has resurrected itself, expanding in suburban Connecticut and New York State — and now the network is about to cross the Hudson River into northern New Jersey.
Street Fight Daily: Google Introduces New Parent Company, Amazon Launchpad’s Challenges
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Alphabet, The New Conglomerate Absorbing Google (Marketing Land)… Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted (Recode)… Startups Vie to Build an Uber for Health Care (Wall Street Journal)…
Street Fight Launches ‘Local Visionary Awards’ to Honor the Industry’s Best and Brightest
For four-and-a-half years, Street Fight has been the go-to resource for people working in local media, marketing, commerce and tech. Building on that history, today we are launching a 10-category competition designed to honor the very best campaigns and ideas in local.
6 Reasons Why Beacon Programs Fail
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.
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