News and Analysis

News & Analysis

Raise Report: Placer.ai, Leap, LoopMe Secure New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report includes funding for HeadSpin, Mavrck, Entertainment Data Oracle, and ZypMedia.

News & Analysis

New Hires at TripAdvisor, Rio SEO, Snap

by Geoff Michener Share this  
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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

News & Analysis

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

by Joseph Zappa Share this  
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For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.

Commentary

Commentary

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

by Nicole Spector Share this  
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More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

Commentary

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

by Lorren Elkins Share this  
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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

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Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

News & Analysis

Placed Adds New Partnerships to Attribution Network

by Ally Reis Share this  
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Placed, which connects ads to in-store visits, has announced the addition of several new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits…

News & Analysis

Survey: Consumers Want More Online, Mobile Interaction With SMBs

by Annie Melton Share this  
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A survey from Yodle finds that customers gravitate toward local businesses for better-quality service and are increasingly open to interactivity with them, a combination that provides immense opportunities for growth…

News & Analysis

What Questions Do You Have About the State of Local Marketing?

by The Editors Share this  
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Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

News & Analysis

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…

News & Analysis

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

by David Hirschman Share this  
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Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

News & Analysis

6 Mobile Pre-Ordering Tools for Restaurants

by Stephanie Miles Share this  
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Using mobile technology, vendors are now helping diners recapture the time they spend waiting for the food they’ve paid for to be brought to their tables, while also improving operational efficiencies for partner restaurants. Here are six examples of apps that use mobile pre-ordering functionality…

News & Analysis

Street Fight Daily: Yahoo’s Mobile Relevance, Target’s E-Commerce Future

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Sues Amazon Local (Indianapolis Star) The federal lawsuit alleges that Amazon Local executives and other employees got access to Angie’s List proprietary information by signing up as members of Angie’s and downloading provider profiles, member reviews and other information. The […]

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Case Studies

Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App

by Stephanie Miles Share this  
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In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…

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