News and Analysis
Kroger CEO Offers Closer Look at Grocery Giant’s Tech Innovation at NRF 2019
Among Kroger’s latest innovation is a partnership with online grocer Ocado. Kroger is licensing Ocado’s technology—the only grocer in the United States to do so—in order to benefit from its digital-native mastery of automated warehouse operations and on-demand delivery. The company will be expanding its number of warehouses powered by Ocado’s technology in 2019.
Google Appears to Test Netflix-Like Personalization Score for Local Businesses
Just as Netflix displays match scores in the arena of entertainment, showing users a percentage indicating how likely they are to enjoy a new film or TV show, Google appears to be testing a feature that shows searchers how likely they are to enjoy a local business.
How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers
“For brick-and-mortar businesses, the focus on driving foot traffic through mobile couponing is even more important due to the convenience of online shopping. We see mobile coupon platforms becoming ubiquitous and affordable for even small businesses to create, design, and distribute their own coupons,” Katie Wilson, CEO of TapOnIt and a digital advertising veteran, tells our senior editor Stephanie Miles.
Commentary
How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing
Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…
How Top Marketers Are Curating the In-Store Mobile Experience
With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
Latest Posts
LBMA Podcast: Forbes Partners With Tinder, Proxbook’s Thomas Walle Jensen
On the show: Peaceful walking by Walkonomics; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence.
Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…
Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year
According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”
How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs
The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”
Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Lands Macy’s as the First U.S. Department Store For Its Online Portal (Fortune)… Amazon Changes Terms for Retailers Advertising on Its Site (AdAge)… Layoffs Hit Groupon’s Restaurant Software Unit as Breadcrumb Founder Leaves (Recode)…
How SMBs Can Respond to the ‘Uber Effect’
If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.
6 Platforms for On-Demand Doctor House Calls
Using location-based mobile technology, vendors are modernizing the concept of physician house calls. For a price, consumers in most metropolitan areas can order up a doctor just like they would a pizza. Here are six platforms that consumers can use to bring healthcare providers to their doorsteps.
Street Fight Daily: Facebook’s New Ad Features, Retailers Will Start Testing MCX Payments App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Trying to Make It Even More Tempting for You to Buy Products from the News Feed (Business Insider)… Retailers to Begin Public Tests of MCX Mobile Payment App But Face Hurdles (Wall Street Journal)… Amazon’s Dash Buttons Hint at a Future of Interface-Free Shopping (The Verge)…
Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity
Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]
Revived Daily Voice Expands Into North Jersey With 22 New Sites
Pushed to near death two-and-a-half years ago by heavy losses, regional community news network Daily Voice has resurrected itself, expanding in suburban Connecticut and New York State — and now the network is about to cross the Hudson River into northern New Jersey.
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