Commentary
Connecting the Local-Mobile Economy, One Step at a Time
Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.
Editor’s Take: The Apps vs. Browser Debate Is a Distraction
The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.
Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce
Consumers are more impatient and time-starved than ever. At least that’s the impression one could derive from the seemingly unending string of same-day delivery announcements from major retailers, restaurants, convenience-store chains, startup enablers, and technology companies. The driving force behind their renewed focus on ever-shorter delivery windows: conquering the elusive last mile of commerce.
Latest Posts
Street Fight Daily: PayPal Acquires Xoom, ReachLocal Could Extend Yahoo Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads (Search Marketing Daily)… Zozi Raises $30 Million in Financing (New York Times)… Google Highlights Low Prices, Mimicking Amazon (Wall Street Journal)…
Street Fight’s 10 Most Popular Stories From the First Half of 2015
In the local space, the first six months of 2015 brought a deeper emphasis on local commerce and the connected local economy, new partnerships, and consolidation and restructuring at legacy players. Here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year.
Street Fight Daily: Pinterest Launches Buyable Pins, Bing Now ‘Self-Sustaining’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Is Helping Make Android Apps More Like The Web (ReadWrite)… Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (Marketing Land)… Microsoft’s Bing Isn’t Such a Failure After All (Mashable)…
6 Tools for Linking Digital Marketing Efforts to Offline Sales
Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…
Street Fight Daily: AOL Takes Over Microsoft Display Ads, Uber Acquires Bing Mapping Assets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL in Deal With Microsoft to Take Over Display Ad Business (New York Times)… Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees (TechCrunch)… Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (Ad Age)…
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