News and Analysis
Anne Marie Stephen Joins Street Fight as President
Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.
The Future of Advertising in an Autonomous Vehicle Landscape
When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.
Commentary
The Price of Free Listings
When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.
Can Facebook Win Local?
Facebook is known universally for its social networking features, but the company has quietly but consistently been rolling out a set of tools to make it the go-to platform for SMBs. From social buy buttons, call functionality, and Pages to messaging and free beacons, Facebook is staking its claim to online, offline, and online-to-offline marketing and commerce for SMBs.
INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0
As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.
Latest Posts
Charlotte Agenda Carves Out Role as Brand Builder, Market Developer
In April, online city guide Charlotte Agenda arrived onto a shifting Charlotte, N.C. digital scene. The site’s eclectic mix of five-to-ten quick-read, mobile-friendly stories and a distinctive conversational style of commentary is standing out among local media players eager to reach a young audience, but will it prove sustainable?
Street Fight Daily: Yahoo Files for Alibaba Spinoff, Google Scoops Up Homejoy Staff
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Files for Alibaba Spinoff, Though Tax Issues Linger (New York Times)… Google Is Getting Into the Home Services Market With Hire of Homejoy Staff (The Next Web)… TripAdvisor Taking on Airbnb? (Travel Trends)…
Will Newspaper Companies Find Revival in Local Video?
Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.
Street Fight Daily: Groupon Buys OrderUp, Advertisers Struggle With Google’s Mobile Update
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires OrderUp Food Delivery Service (TechCrunch)… Google And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle (Marketing Land)… How Eddystone Will Take Beacons Further Than Ever Before (ReadWrite)…
Street Fight Daily: Facebook and Google Embrace ‘Buy’ Buttons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Soon Add a ‘Buy’ Button So You Can Shop From Facebook (Business Insider)… Google Starts Testing Buy Button (Mashable)… 20 Years of Amazon: 20 Years of Major Disruptions (USA Today)…
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Beyond Likes: Win Hearts with Emotional Marketing