This is the column where we tell you who’s on the move and what’s behind it. (Plus, scroll down for jobs on offer now.)
Drawbridge Makes Huge Hire
Drawbridge has hired Apple executive Winston Crawford as COO. This is unfortunate news for Apple since Crawford ran the mobile ad marketplace. However, it’s a great fit for Drawbidge which tracks users identities via mobile phones. Drawbridge has raised over $20mm in venture funding from heavy hitters such as Sequoia Capital and Kleiner Perkins Caufield & Byers. Back in 2013 they had a run rate of $8mm a year, so one can assume that number has drastically increased.
Yieldmo Hires Outbrain Exec
Former Outbrain executive, Tom Foran, was snatched up by Yieldmo. Foran will assume the position of President & COO. Yieldmo is a mobile advertising platform for publishers and marketers that focuses on optimizing revenue. They’ve raised over $22mm to date and have no intention of slowing down.
Huffman In As New Reddit CEO
After weeks of turmoil and backlash by Reddit users after the firing of community manager Victoria Taylor, Reddit’s CEO Ellen Pao stepped down from her post. In a swift move, Reddit brought on Steve Huffman as CEO. Huffman is the co-founder of Reddit and Hipmunk. Even though Huffman has a lot of knowledge and history with the company, he’s entering the company at a tremulous time with lots of repairing and much needed revenue growth to tackle.
AdMonsters Promotes New Publisher From Within
AdMonsters (parent company Access Intelligence) promotes Rob Beeler to Publisher. Beeler previously served as Vice President of Content and Media within Access Intelligence. AdMonsters is known for their unique content and conferences for digital publisher executives.
Two Shifts at Microsoft
Senior manager for Bing Ads, Sarah Wulf, has moved within the company to their Commercial Communications team. As the new business manager, Wulf is leading storytelling programs for Microsoft’s cloud products such as Office 365 and Windows 10.
Stacey Helman has jumped Microsoft’s ship and joined Facebook as Product Marketing Manager. Helman was a senior team member on the Bing side of Microsoft. Her expertise in digital advertising products will be valuable to Facebook as they roll out new revenue streams and optimize their ad channels.
Data Powerhouse Acxiom Hires Top Exec
Jeremy Allen, a big shot at Nielsen and former executive at McKinsey, was recently hired as President of Marketing Services — a $445mm marketing division of Acxiom. Acxiom CEO Scott Howe expressed his delight of Allen joining the company in a press release. Allen has vast knowledge of marketing and services will be highly beneficial to Acxiom as they continue to grow.
Moasis’ Newest Hired Gun
Shawn Gurn joins emerging technology location platform Moasis as VP of Sales. Gurn previously was director of digital media at Moroch where he founded and led the digital marketing practice. Gurn’s experience and relationships with big brands such as McDonald’s will bode well with Moasis’ goals. Big things likely on the horizon for Moasis and crew.
Looking for a gig? Here are some openings…
Evolve Media is on the prowl for an SVP of marketing. Apply here