News and Analysis
GroupM Details the State of Digital Marketing’s Hottest Medium: Video
For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.
Commentary
Do You Bing? If Not, It’s Time to Start
Microsoft recently announced that Bing turned its first profit since being launched in 2009. The company continues to extend its reach, grow its share of the search market, and add features that make it a stronger commerce tool. The question businesses should be asking is not whether Bing will catch up to Google, but whether they view Bing as a critical publisher to improve the reach of their location data.
The Privatization of Local Search
Local search takes place across services that are proprietary and dedicated, even if indirectly, toward earning revenue for the companies that run them. But that doesn’t preclude us from thinking of local search as a kind of public utility whose objective is to provide accurate and consistent information. That means treating local listings primarily as a public good, not a business.
Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market
The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.
Latest Posts
Street Fight Daily: Groupon Buys OrderUp, Advertisers Struggle With Google’s Mobile Update
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires OrderUp Food Delivery Service (TechCrunch)… Google And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle (Marketing Land)… How Eddystone Will Take Beacons Further Than Ever Before (ReadWrite)…
Street Fight Daily: Facebook and Google Embrace ‘Buy’ Buttons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Soon Add a ‘Buy’ Button So You Can Shop From Facebook (Business Insider)… Google Starts Testing Buy Button (Mashable)… 20 Years of Amazon: 20 Years of Major Disruptions (USA Today)…
Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Eddystone, Its Platform-Agnostic iBeacon Competitor (The Next Web)… This New Wi-Fi Tech Uses Proximity To End Waiting In Long Lines (ReadWrite)… Like Google, Yahoo Wants to Reinvent Search Without the Search Bar (Ad Age)…
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Why TV Remains the Heartbeat of Local Connection