News and Analysis

News & Analysis

Consumers’ Reliance on Online Reviews, Evolving Rapidly, Is Reshaping Local Search

by Joseph Zappa Share this  
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Recommendations gradually exchanged in person are now flooding webpages, most notably Google’s SERPs. Twenty-seven percent of consumers are now reading reviews of local businesses every day, marking a staggering jump from just 12% in 2017, according to a recent report.

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Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

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RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

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Why 2016 Will Be a Big Year for iOS 9

by Gib Olander Share this  
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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

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Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

by Greg Sterling Share this  
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The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

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On-Demand and Deep Linking Becoming More Deeply Linked

by Noah Elkin Share this  
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The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

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Street Culture: Flexibility Helps WeddingWire as It Scales Up

by April Nowicki Share this  
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At WeddingWire, an online marketplace serving the wedding and events industry, its expanding employee base is providing new opportunities to fine-tune company policies, according to the company’s vice president of people, Jenny Harding.

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Raise Report: Radius, Shopkeep, Stripe Rake in Big Rounds

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Twilio, Yozio, and Little.

News & Analysis

LBMA Podcast: Beacons, WeChat and Proximity Messaging with NOD,

by Asif Khan Share this  
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On the show: Visor let’s you see what’s happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16M; Hipcamp’s landsharing services. Member news from Canadian Tire, Placed and Wendy’s.

News & Analysis

Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…

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Click-to-Calls Are Clicking — And a Lot of the Sales Are Close to Home

by Tom Grubisich Share this  
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A new study from Marchex has put a dollar amount on the business generated when consumers tap on a click-to-call ad or search listing on their mobile device: more than $1 trillion each year.

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Prompt.ly Launches App to Help ‘Solopreneurs’ Manage Their (Very) Small Businesses

by Ally Reis Share this  
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The platform, which provided scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners — what CEO Richard Titus calls “solopreneurs” — easily manage their businesses on their phone.

News & Analysis

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…

News & Analysis

5 Dashboards for Monitoring Nearby Social Content

by Stephanie Miles Share this  
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Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

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Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’

by Joseph Zappa Share this  
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The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

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